Social Media for Social Good event – speakers

Third speaker announced
Ross McCulloch – Third Sector Lab & Be Good Be Social
Third sector social media – A look at why we cannot ignore digital & what 2012 has in store
Founder of digital media consultancy Third Sector Lab and Scotland’s third sector social media gathering, Be Good Be Social, Ross will be introducing the conference and sharing his thoughts on what trends we can expect to see in 2012.

We have three amazing speakers lined up for Social Media for Social Good, our very special all-day Be Good Be Social event happening in Glasgow this April. First up we have Jamie Livingstone, Communications and Campaigns Manager for Oxfam in Scotland and ex-Political Correspondent for STV News. Jamie will be looking at the often undervalued benefits of engaging with ‘traditional’ media channels via social media. The other speaker we’re pleased to announce today is Ed Henderson, he’ll be giving an insight in to the hugely inspirational social media powered campaign ‘Jack Draws Anything’.

Full info on both Jamie and Ed below.

We’ll be announcing our third speaker and the full list of workshops very soon. Tickets will be released early March, they’ll be available via the GCVS website and on here. We’ll keep you updated about the event via the email list, Twitter and Facebook.

Remember to keep 26th April free!

Jamie Livingstone


Jamie Livingstone – Communications and Campaigns Manager, Oxfam Scotland.

Digital influencer – How social media can play a key role when working with journalists, politicians and beyond.

Former STV News Political correspondent and reporter with both The Daily Record and The Daily Mail, Jamie will be exploring the role social media can play in influencing ‘traditional’ print and TV journalists, politicians and other key individuals. Jamie will draw on his extensive media experience and discuss how social media is utilised within Oxfam Scotland.


Ed Henderson – Jack Draws Anything

The little boy with the big art – How six year old Jack Henderson raised over £31,000 for charity with a little help from social media .

Six year old Jack Henderson started drawing pictures as a way of raising £100 for Edinburgh Sick Kids Hospital following his little brother’s being admitted with bronchiolitis. Jack’s dad Ed decided to help and together they came up with

His original fundraising target of £100 was more than doubled within just 24 hours of the website going live, leaving the primary school pupil a mountain of artwork to complete and many messages of support from those keen to receive their very own work of art. Jack continues to post his drawings online as they are finished, to the delight of his many fans across various social networks. To date Jack has raised more than £31,000 for the Sick Kids. The six-year-old has also received a publishing deal, featured in numerous newspapers globally and has appeared on TV shows such as STV, Reporting Scotland, CBBC Newsround, Fern Britton (Channel 4), Live on Gabby Logan (Channel 5), BBC Breakfast, BBC News 24 and Russell Howard’s Good News.

Ed will be sharing how Facebook, Twitter, Youtube and other social media channels were put to use to really drive Jack’s accidental campaign forward. Join us for a look at how a six year old kid and his dad won the .net Magazone Social Campaign of the Year.

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