Social Media for Social Good – full workshops list

GCVS are now taking bookings for Scotland’s first ever all-day third sector social media conference – Social Media for Social Good (26th April 2012).  We’ve already announced three headline speakers. We’re very pleased to be able to share the full workshop line-up today, there’s absolutely tons of practical and inspirational workshops to choose from on the day (full list below).

Social Media for Social Good – Workshops

Conrad Rossouw – Digital Manager, Shelter Scotland
Measuring success – Social media monitoring and analysis

Shelter Scotland’s Digital Manager will take a look at the key social media monitoring and analysis tools. Conrad will show you how you can quickly and simply measure the impact you’re having with your social media presence. Effective measurement allows you to fine tune future campaigns plus report to your board and beneficiaries with confidence.

Anna Cook – Content strategist and web copywriter
Better blogging – Making your blog work for your organisation

Blogging is both the use of a blogging platform, often with lots of pieces of functionality from other services bolted on, but it’s also a technique that enables you to become part of the wider conversation. Experienced content strategist Anna Cook will show you how you can set up a free/low-cost blog for your charity or social enterprise and, more importantly, will look at how you can use your blog to truly connect with potential donors, beneficiaries and key influencers.

Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF
Facebook tactics – Getting the most out of the world’s biggest social network

Experienced social media strategist, Martin Keane, will look at key tactics you need to think about when using the world’s most popular social media channel – Facebook. Martin will show you some quick tips so you can maximise Facebook as a key marketing and user-engagement tool for your organisation. He’ll show you how to quickly optimise your organisation’s Facebook page, find and follow other organisations in your sector, ways to truly engage your fans and more.

Kate Henderson and June MacLeod – GCVS
Inbox heaven – Creating email newsletters that people actually want to read

Most third sector groups send out email updates and many send out regular e-newsletters – how many of them do you actually read? Kate and June will share their first hand experience of planning and distributing email newsletters that people want to open and share. They’ll provide top tips on getting content, online tools for creating email newsletters and more.

Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF
Twitter tactics – How your organisation can make 140 characters work for you

Experienced social media strategist, Martin Keane, will look at key tactics you need to think about when Twitter for your charity, community group or social enterprise. Martin will show you quick ways you can optimise your Twitter profile, show you how to find and follow key influencers, cut through the Twitter jargon, reveal some of the key tools to make using Twitter easy-peasy and show you how to measure your impact online simply and effectively.

Sara Thomas – Fundraiser, MND Scotland
Money talks – Online fundraising & social media

Using online tools to fundraise can be a little bit daunting but it needn’t be. Experience fundraiser, Sara Thomas, will look at the key online fundraising tools and how you can make them work for you. Significantly, Sara will show you how to utilise traditional and social media to create buzz around your fundraising campaigns, drawing on her experience with MND Scotland.

Martin Dewar – Digital Director, Young Scot
Young people – Engaging with 11 to 26 yr olds onlin
Young Scot’s Digital Director, Martin Dewar, will look at the benefits and potential risks associated with connecting with young people online. He’ll be sharing some of the ways in which Young Scot use social media to engage and lessons other organsations can learn. While the focus of this workshop is on young people the broader lessons learned can be applied to all age groups.

Ross McCulloch – Founder, Third Sector Lab & Be Good Be Social
Back to basics – Creating the world’s quickest social media strategy

Lots of organisations delve straight in to social media, starting a Facebook page or Twitter account without really asking the big question: ‘why?’. Ross will look at some key ways in which social media can be used before an interactive workshop enabling attendees to create a quick and simple social media strategy for their organisation, project or campaign.

Alison Hutcheson – Founder, Woods Noble Media
Storytelling with video – Making online videos that people connect with

Ex-BBC producer and journalist, Alison Hutcheson, will talk you through simple tactics to make your online videos a success. The workshop will look at top tips for storyboarding, planning a shoot, editing your content and uploading your video to the social web.

Robert McAllen – Products Manager, Blackbaud Europe
Fundraising on the move – Getting the most out of mobile technology

With over 60 million mobiles to reach out to in the UK and recent successes like Comic Relief raising £15.1m via mobile, it is time mobile comes to par with other fundraising channels. An expert from Blackbaud Europe will host an interactive workshop looking at the potential for mobile giving and how it can be integrated across both offline and online channels.

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