Five fundraising tools for mobile

Special guest blog post from Robert McAllen, Blackbaud Europe. Rob will be hosting a workshop on mobile giving at our upcoming Social Media for Social Good conference (26th April 2012). Conference tickets are now sold out but we’ll be releasing free tickets for #BeGoodBeSocial Glasgow (17th May 2012) this week.

There are many ways to fundraise via a mobile phone and more and more we are turning to a system that is easily accessible as well as gives far greater access to the donor.  Mobile phones are always carried, almost always on, personal, have a built in payment channel and are importantly, interactive.

 

I’d like to take a look at some basic tools that people are using to make their donations more accessible to this medium.

 

1. SMS Text
The SMS text area has become far more useful in the past few years.  The removal of VAT and charges from the Telco with the advent of the 70x codes has meant this is a far more accessible medium.  A donor can donate to a number and give an instant gift.  Despite the UK leading the way with these methods, it was actually within the US that this captured people’s attention.  The Haiti disaster in 2008 raised an astonishing $39 million by text giving alone and it is estimated that some 95% of those giving had not given before.  Here in the UK Comic Relief raised a staggering £15 million last year using text donations.  The system seems to work and most charities are taking their first tentative steps with this completely new medium.  Many are even looking at the next steps and examining the likes of totometers at gala events to encourage text giving.

 

2. Regular Giving
A recent addition to the SMS text system is the idea of giving a regular gift via this method.  The UK has been a huge user of regular gifts via standing orders and direct debits, and it’s something that people are now very familiar with as billions are being raised every year. It’s more interactive when people have the ability to skip a month if necessary and stop whenever they please and it’s also incredibly easy to set up.  Some organisations have now been authorised to take the full £10 mobile gift regularly from now on which is a big step by the regulators but a massive help to charities who want a cheap, easy way to fundraise and garner a regular income.

 

3.Events
Last year the UK raised something in the region of £500 million using Friend asking friends methods such as Just Giving, Virgin Money giving and Everyday Hero.  Most of these(not all), rely on traditional credit card type giving which is great but perhaps not as good for the impulse type gift.  Having a keyword on the runners top is a great way for people to give when watching the person in the marathon, for example.  So a keyword which might be something like ‘Give Robert’ which is texted to 70004 makes it so easy to give, that spectators or passersby have the ability to help out too.  Couple that with a dashboard where we can monitor this type of gift and we have a strong way for people to fundraise.

 

4. QR codes
The QR code is something that has really taken off in the past few years.  These codes are most likely to be used by young males and get us to a demographic we might not have previously looked at.  However, we might be getting it wrong in how to use them.  We see OR codes all over the place, on billboards etc, but a recent Comscore piece of research stated that 57% of QR code scanning went on at home.  So is it better to put them onto direct mail pieces?  The same research stated that magazines/newspapers were the best format for this work.  Now if we can get direct gifts from QR codes or even regular gifts then we’d be really getting a lot out of the new functionality.  I have talked about these in my blog posting here.
 
5. Apps/mobile giving pages
The final area of my five is a little less focussed than the others.  There are all sorts of giving apps out there.  Some are generic such as Give on the Mobile whilst others are far more specific such as the excellent Brain Map App from the Alzheimer’s Society.  There is yet to be a killer app built around this area which has had mass market appeal but I am sure it is coming.
 
So many tools for this work and we haven’t even touched on mobile ready web pages etc but it’d be great to hear if anyone else has seen any other examples they would like to share.  Please let us know or bring them along on the day to the Social Media for Social Good event.

Social Media for Social Good – book now

Social media for social good advert

Bookings can now be made for Scotland’s first full-day third sector social media conference via the  Glasgow Council for the Voluntary Sector (GCVS) website.

Taking place on 26th April, Social Media for Social Good is a day long event packed with expert talks and workshops to help third sector organisations get the most out of social media.

Programme

9.00am Registration & Tea/Coffee

9.30am Speaker:
Ross McCulloch – Third Sector Lab & Be Good Be Social
Third sector social media – A look at why we cannot ignore digital & what 2012 has in store

9.45am Workshop Slot One – choice of 4 workshops:

– Conrad Rossouw – Digital Manager, Shelter Scotland
Measuring success – Social media monitoring and analysis

– Anna Cook – Content strategist and web copywriter
Better blogging – Making your blog work for your organisation

– Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF
Facebook tactics – Getting the most out of the world’s biggest social network

– Kate Henderson and June MacLeod – GCVS
Inbox heaven – Creating email newsletters that people actually want to read

11.00am Tea & Coffee break

11.15am Workshop Slot Two – choice of 4 workshops:

– Conrad Rossouw – Digital Manager, Shelter Scotland
Measuring success – Social media monitoring and analysis

– Anna Cook – Content strategist and web copywriter
Better blogging – Making your blog work for your organisation

– Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF
Twitter tactics – How your organisation can make 140 characters work for you

– Kate Henderson and June MacLeod – GCVS
Inbox heaven – Creating email newsletters that people actually want to read

12.30pm Lunch in the Albany Cafe

1.20pm Speaker:
Jamie Livingstone – Communications and Campaigns Manager, Oxfam Scotland
Digital influencer – How social media can play a key role when working with journalists, politicians and beyond. (15mins talk and 5 mins Q&A)

1.40pm Workshop slot Three – choice of 4 workshops:
– Sara Thomas – Fundraiser, MND Scotland
Money talks – Online fundraising & social media

– Martin Dewar – Digital Director, Young Scot
Young people – Engaging with 11 to 26 yr olds online

– Ross McCulloch – Founder, Third Sector Lab & Be Good Be Social
Back to basics – Creating the world’s quickest social media strategy

– Alison Hutcheson – Founder, Woods Noble Media
Storytelling with video – Making online videos that people connect with

2.55pm Workshop slot Four – choice of 4 workshops:

– Sara Thomas – Fundraiser, MND Scotland
Money talks – Online fundraising & social media

– Martin Dewar – Digital Director, Young Scot
Young people – Engaging with 11 to 26 yr olds online

– Alison Hutcheson – Founder, Woods Noble Media
Storytelling with video – Making online videos that people connect with

– Robert McAllen – Blackbaud Europe
Fundraising on the move – Getting the most out of mobile technology

4.10pm Speaker:
Ed Henderson – Jack Draws Anything
The little boy with the big art – How six year old Jack Henderson raised over £31,000 for charity with a little help from social media. (15 mins talk and 5 mins Q&A)

4.30pm Closing comments

Matt Collins from Beatbullying – The Big March 2012

 

On the 1st March 2012, anti-bullying charity Beatbullying led the first ever global virtual march for children’s rights.  Today Matt Collins from Beatbullying kindly explains more about this innovative digital campaign.   Be Good Be Social will be running a Twitter Q&A with Matt on Friday 9th March between 1-2pm – more details on how to participate below.

stop bullying now

To mark Anti-Bullying Week, Beatbullying led the first digital demonstration against bullying to the doors of No.10.

Thousands of children and adults created colourful avatars at www.beatbullying.org/bigmarch, spent time being educated and entertained in the virtual Big March Park, and set off across the websites of some the UK’s biggest corporates and charities to call on the UK government to protect children from bullying.

We then set ourselves the challenge of topping the Big March. The natural next step was to take the movement against bullying to the global stage. This time, we’re calling upon the United Nations to enshrine explicitly in the United Nations Convention on the Rights of the Child: “The right of every child to be safe from bullying, violence and the fear of violence by their peers as well as from abuse by adults.”

So thousands of cute little avatars, including ones for Stephen Fry, the cast of Hollyoaks, and Desmond Tutu, crossed the websites of MTV, Girlguiding UK, and other charities and corporates from all over the world. We’ve harnessed the incredible power of the internet to join bring children’s rights organisations from Canada, Australia and beyond together in the fight for children’s rights.

But the Big March 2012 isn’t a one off campaign for Beatbullying. The intention is not simply to harness the efforts of thousands of people worldwide in a short-term burst of activist activity, important as that focus is. Instead, the Big March 2012 is an expression of Beatbullying’s core values. Our services and our marketing focus is online. Our visual identity is colourful and engaging to young people. We build long lasting partnerships with other charities and corporates. And we take risks. The Big March 2012 encompasses of all of these things. It is an expression of who we are all year round.

Beatbullying doesn’t operate campaigns in isolation either. So if you sign up to the Big March 2012, you become a member of our collective of digital activists. You’ll have the opportunity to sign up to be a CyberMentor and be there for young people who are being bullied. You can be a Life Mentor, giving direction to young people at the crossroads of life. You can even run a marathon, and fund the support given by others.

All of these activities feed into our central mission – to keep children free from bullying, violence and the fear of violence. Every single person who signs up to the Big March 2012 gets the chance to join our movement against bullying at home, online, and in their communities, wherever they are.

 

Matt Collins, Head of Marketing @Beatbullying

 

If you’d like to know more about The Big March 2012 and how it worked, we’ll be running a Twitter Q&A session between 1-2pm on Friday 9th March.  Tweet your questions for Matt now to @BeGoodBeSocial with the hashtag #BigMarch2012

 

Social Media for Social Good – full workshops list

GCVS are now taking bookings for Scotland’s first ever all-day third sector social media conference – Social Media for Social Good (26th April 2012).  We’ve already announced three headline speakers. We’re very pleased to be able to share the full workshop line-up today, there’s absolutely tons of practical and inspirational workshops to choose from on the day (full list below).

Social Media for Social Good – Workshops

Conrad Rossouw – Digital Manager, Shelter Scotland
Measuring success – Social media monitoring and analysis

Shelter Scotland’s Digital Manager will take a look at the key social media monitoring and analysis tools. Conrad will show you how you can quickly and simply measure the impact you’re having with your social media presence. Effective measurement allows you to fine tune future campaigns plus report to your board and beneficiaries with confidence.

Anna Cook – Content strategist and web copywriter
Better blogging – Making your blog work for your organisation

Blogging is both the use of a blogging platform, often with lots of pieces of functionality from other services bolted on, but it’s also a technique that enables you to become part of the wider conversation. Experienced content strategist Anna Cook will show you how you can set up a free/low-cost blog for your charity or social enterprise and, more importantly, will look at how you can use your blog to truly connect with potential donors, beneficiaries and key influencers.

Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF
Facebook tactics – Getting the most out of the world’s biggest social network

Experienced social media strategist, Martin Keane, will look at key tactics you need to think about when using the world’s most popular social media channel – Facebook. Martin will show you some quick tips so you can maximise Facebook as a key marketing and user-engagement tool for your organisation. He’ll show you how to quickly optimise your organisation’s Facebook page, find and follow other organisations in your sector, ways to truly engage your fans and more.

Kate Henderson and June MacLeod – GCVS
Inbox heaven – Creating email newsletters that people actually want to read

Most third sector groups send out email updates and many send out regular e-newsletters – how many of them do you actually read? Kate and June will share their first hand experience of planning and distributing email newsletters that people want to open and share. They’ll provide top tips on getting content, online tools for creating email newsletters and more.

Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF
Twitter tactics – How your organisation can make 140 characters work for you

Experienced social media strategist, Martin Keane, will look at key tactics you need to think about when Twitter for your charity, community group or social enterprise. Martin will show you quick ways you can optimise your Twitter profile, show you how to find and follow key influencers, cut through the Twitter jargon, reveal some of the key tools to make using Twitter easy-peasy and show you how to measure your impact online simply and effectively.

Sara Thomas – Fundraiser, MND Scotland
Money talks – Online fundraising & social media

Using online tools to fundraise can be a little bit daunting but it needn’t be. Experience fundraiser, Sara Thomas, will look at the key online fundraising tools and how you can make them work for you. Significantly, Sara will show you how to utilise traditional and social media to create buzz around your fundraising campaigns, drawing on her experience with MND Scotland.

Martin Dewar – Digital Director, Young Scot
Young people – Engaging with 11 to 26 yr olds onlin
e
Young Scot’s Digital Director, Martin Dewar, will look at the benefits and potential risks associated with connecting with young people online. He’ll be sharing some of the ways in which Young Scot use social media to engage and lessons other organsations can learn. While the focus of this workshop is on young people the broader lessons learned can be applied to all age groups.

Ross McCulloch – Founder, Third Sector Lab & Be Good Be Social
Back to basics – Creating the world’s quickest social media strategy

Lots of organisations delve straight in to social media, starting a Facebook page or Twitter account without really asking the big question: ‘why?’. Ross will look at some key ways in which social media can be used before an interactive workshop enabling attendees to create a quick and simple social media strategy for their organisation, project or campaign.

Alison Hutcheson – Founder, Woods Noble Media
Storytelling with video – Making online videos that people connect with

Ex-BBC producer and journalist, Alison Hutcheson, will talk you through simple tactics to make your online videos a success. The workshop will look at top tips for storyboarding, planning a shoot, editing your content and uploading your video to the social web.

Robert McAllen – Products Manager, Blackbaud Europe
Fundraising on the move – Getting the most out of mobile technology

With over 60 million mobiles to reach out to in the UK and recent successes like Comic Relief raising £15.1m via mobile, it is time mobile comes to par with other fundraising channels. An expert from Blackbaud Europe will host an interactive workshop looking at the potential for mobile giving and how it can be integrated across both offline and online channels.

Social Media for Social Good event – speakers

Third speaker announced
Ross McCulloch – Third Sector Lab & Be Good Be Social
Third sector social media – A look at why we cannot ignore digital & what 2012 has in store
Founder of digital media consultancy Third Sector Lab and Scotland’s third sector social media gathering, Be Good Be Social, Ross will be introducing the conference and sharing his thoughts on what trends we can expect to see in 2012.

We have three amazing speakers lined up for Social Media for Social Good, our very special all-day Be Good Be Social event happening in Glasgow this April. First up we have Jamie Livingstone, Communications and Campaigns Manager for Oxfam in Scotland and ex-Political Correspondent for STV News. Jamie will be looking at the often undervalued benefits of engaging with ‘traditional’ media channels via social media. The other speaker we’re pleased to announce today is Ed Henderson, he’ll be giving an insight in to the hugely inspirational social media powered campaign ‘Jack Draws Anything’.

Full info on both Jamie and Ed below.

We’ll be announcing our third speaker and the full list of workshops very soon. Tickets will be released early March, they’ll be available via the GCVS website and on here. We’ll keep you updated about the event via the email list, Twitter and Facebook.

Remember to keep 26th April free!


Jamie Livingstone

 

Jamie Livingstone – Communications and Campaigns Manager, Oxfam Scotland.

Digital influencer – How social media can play a key role when working with journalists, politicians and beyond.

Former STV News Political correspondent and reporter with both The Daily Record and The Daily Mail, Jamie will be exploring the role social media can play in influencing ‘traditional’ print and TV journalists, politicians and other key individuals. Jamie will draw on his extensive media experience and discuss how social media is utilised within Oxfam Scotland.

 

Ed Henderson – Jack Draws Anything

The little boy with the big art – How six year old Jack Henderson raised over £31,000 for charity with a little help from social media .

Six year old Jack Henderson started drawing pictures as a way of raising £100 for Edinburgh Sick Kids Hospital following his little brother’s being admitted with bronchiolitis. Jack’s dad Ed decided to help and together they came up with www.jackdrawsanything.com

His original fundraising target of £100 was more than doubled within just 24 hours of the website going live, leaving the primary school pupil a mountain of artwork to complete and many messages of support from those keen to receive their very own work of art. Jack continues to post his drawings online as they are finished, to the delight of his many fans across various social networks. To date Jack has raised more than £31,000 for the Sick Kids. The six-year-old has also received a publishing deal, featured in numerous newspapers globally and has appeared on TV shows such as STV, Reporting Scotland, CBBC Newsround, Fern Britton (Channel 4), Live on Gabby Logan (Channel 5), BBC Breakfast, BBC News 24 and Russell Howard’s Good News.

Ed will be sharing how Facebook, Twitter, Youtube and other social media channels were put to use to really drive Jack’s accidental campaign forward. Join us for a look at how a six year old kid and his dad won the .net Magazone Social Campaign of the Year.