3 Ways to Make your Stats Sing

Months of data-gathering, weeks of number-crunching and countless hours in front of a screen making sense of the numbers. Statistical analysis is crucial to show the impact of your charity’s work. Make your findings compelling and accentuate the elements which show-case your impact. I’m one of those annoying people who breaks out in hives the moment a graph enters the room; hyperventilates at long division and has been known to faint in maths exams. Unfortunately for you,... Read More

Case Study Interviews 101

Great interviews and case studies bring your stories to life. But how do you get the best studies out there? Where do you begin? How do you get the best, juiciest bits from people, whilst respecting their privacy? Rosie and I share some insights from our experiences of interviewing for Third Sector case studies. Rosie’s been working in Third Sector Communications for the past 10 years, with varied roles including Head of Communications for the Mental Welfare Commission.... Read More

Intro to Case Studies for Charities

Maya Angelou “People will forget what you tell them, but they will never what you make them feel” Maya puts it best. Case Studies are stories we can use to identify with people, or a cause we wouldn’t otherwise. We don’t connect with figures on a page; we connect with people and their stories. Alan Kurdi is a case in point. You may not know his name, but he’s one of hundreds of Syrians who died in 2015 trying to reach the comparative safety of Europe. He’s the child... Read More

10 Speedy Ways to Increase your Following

Numbers aren’t everything. Where the Third Sector is concerned we want quality, not quantity. Still, we need to get connected with people, and there are some pretty straight forward steps we can take to do that. These top ten ways to increase the following for your charity are easy to do and highly effective. Share more ideas in the comments or on Twitter @BeGoodBeSocial. Post great content People won’t read low-quality content. Shape your posts to what your audience will... Read More

5 Charities Winning At Instagram

With 400 million users, Instagram is a behemoth. More adults use this platform than Twitter, so it’s time to pay it some mind. Personally speaking, Instagram is my favourite social media channel. I love seeing the way people express themselves through their photography – professionals and non-professionals alike. I will admit to occasionally falling into that deep, dark tunnel of caring about the *number of likes* (my most is about 30 if you’re wondering), but mostly... Read More

8 Free Image Sites to Boost your Content

We’ve all done it. At the end of a busy week, your to-do list hasn’t got much shorter and you STILL need to some finishing touches to that Facebook post… Fast forward to Monday and you look realise your well-written blog on social inclusion is accompanied by a pants pic of some plastic-looking, underfed models. Oops. The images we use for our marketing matter. Humans connect with emotion, so you need to think through your imagery and make the most of this trait. I hate... Read More

Digital Exclusion: Is the 3rd Sector Missing the Bus?

Ross McCulloch, Director of Third Sector Lab and Founder of Be Good Be Social We are now a mere four years away from the Scottish Government’s bold ambition to make us a world-leading digital nation. The 2020 target in The Scottish Government’s ‘Digital Future’ strategy outlines four key strands: connectivity, digital public services, digital economy and digital participation. The Third Sector should be at the very forefront of this agenda, ensuring digital brings about... Read More

Six successful Google AdWords charity campaigns

Google for Nonprofits gives registered charities access to almost £78,000 worth of AdWords credits per year, use of Google Apps to cut IT costs and access to premium YouTube features. Those AdWords credits are gold dust says Ross McCulloch as they allow you to reach new donors, volunteers and campaigners at no extra cost to your non-profit. Ross originally wrote this post for JustGiving. Here’s six charities making the best use of their Google Ad Grant: Shelter Scotland –... Read More

13 ways social media can open your charity event to all

Ross McCulloch, Director at Third Sector Lab and Founder of Be Good Be Social, shared ways you can use social media to make your next event truly open to all and take your conversation beyond the four walls of your venue, with JustGiving. 1. Choose the right hashtag I was recently at a charity event when people from a law enforcement event in Dallas started tweeting using the same hashtag – neither side had bothered to do a simple Twitter search. Make sure you create a unique... Read More

Social Media for Social Good – 3rd December 2013

Thank you so much to everyone who came along today and was part of the event!  Videos from today’s event will be available on YouTube soon. Today’s slides are here: Martin Keane “The Social Activist: How Social Media can be used for Real Change”   Activism through Social Media – @keanearrow from Be Good Be Social Ross McCulloch “Social Media for Training and Events” Social media for training and events @thirdsectorlab from Be... Read More