6 October – Social Media Essentials Workshop for charities & social enterprises

This full-day workshop will help you ensure your social media activity is closely aligned to organisational goals. You’ll come away from this session with an understanding of how social media can help your organisation achieve its aims, how you can protect your charity, staff and volunteers with a simple policy, which channels are key to your online presence and content planning techniques.
You’ll also get a chance to get hands-on with Twitter – exploring the fundamentals, Lists, Hashtags and more – plus you’ll learn what makes a Facebook Page or Group really work for a third sector organisation.
There’s also time allocated for an open discussion session, allowing us to explore specific topics set by the group. This could be a particular channel like LinkedIn, Snapchat or Instagram or it could be an issue you’re facing in your organisation.
This training will help you to:
– Understand the benefits of using social media
– Develop a social media strategy
– Develop a social media policy
– Get hands-on with Twitter & Facebook
– Understand the role of your website, blogging and video & audio content.
– Explore a range of channels like Snapchat, Instagram, LinkedIn, e-Newsletters and more.

Please bring a laptop or other wi-fi enabled device to take part in the hands-on sessions. If you cannot access one please let us know in advance and we will allocate you a device.
This full-day course is aimed at those new to online comms and those who want to take their social media presence to the next level. As with all of our workshops these sessions are for charity, community group, housing association, social enterprise and public sector staff and volunteers only.
Lunch and refreshments throughout the day are included in the £99 ticket price.

For every ticket sold we will make a donation to Glasgow NE Foodbank. The donation will enable them to feed a single parent and three children.

TRAINER
Ross McCulloch is the founder of Be Good Be Social training and events, as well as Direcor of Third Sector Lab. He has worked with a wide range of charity and public sector clients on social media strategy, including Relationships Scotland, SCVO, Oxfam Scotland, Enable Scotland, and Breakthrough Breast Cancer. Ross also sits on Foundation Scotland’s Impact and Innovation Committee and is Chair of Comic Relief’s Community Cash Glasgow funding panel.

WHERE
Health and Social Care Alliance Scotland (the ALLIANCE) – Venlaw Building 349 Bath Street, Glasgow G2 4AA, United Kingdom

WHEN
Thursday, October 6, 2016 from 9:30 AM to 4:30 PM (BST)

BOOK
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