8 September – SEO: Search Engine Optimisation made simple

In this workshop we’ll look at how search engine optimisation can help your organisation’s website performs well in the search engine results pages. We’ll look at the fundamentals of SEO and define what steps you can take to improve your search engine rankings.
While SEO can feel daunting it’s all about how potential service users find you, how donors decide which charity to give to, how people find out more about the issues you’re campaigning on – it’s about people. This workshop will make SEO feel human and give you the practical skills you need to ensure you charity, community group, housing association or social enterprise performs well in online searches.
In this workshop we’ll cover:
1. Distinguishing between different types of SEO
2. Easy SEO wins
3. META tags and their use
4. The importance of linking internally and externally
5. The effect of website performance and mobile optimisation on SEO
Please bring a laptop (preferred) or other wi-fi enabled device to take part in the hands-on sessions. If you cannot access one please let us know in advance and we will allocate you a device (we have limited number of devices).
As with all of our workshops these sessions are aimed at charity, community group, social enterprise, housing association and public sector staff and volunteers.
Refreshments throughout the half-day are included in the £75 ticket price.

For every ticket sold we will make a donation to Glasgow NE Foodbank. The donation will enable them to feed a single parent and three children.

TRAINER
Conrad Rossouw is currently the Digital Manager for Shelter Scotland. Conrad manages a five person digital team, developing and implementing the charity’s digital strategy and managing their social media channels. Conrad has over ten years experienced in managing and ensuring the successful delivery of complex digital projects. His Google Analytics workshops have had particularly good feedback amongst Scottish charity professionals.

WHERE
Health and Social Care Alliance Scotland (the ALLIANCE) – Venlaw Building 349 Bath Street, Glasgow G2 4AA, United Kingdom

WHEN
Thursday, September 8, 2016 from 9:30 AM to 12:30 PM

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